Connecting artificial intelligence and smart ads

Sarafan’s machine learning tool recognizes products in photographic and video content and advertises them without interrupting the viewer experience

120+
publishers
150+
advertisers
80M
unique users
50+
countries coverage

Products

Shoppable video

Videos are the best way to attract user attention. They're live, interactive and inspiring. So why not use them as a marketing tool for your brand? With Sarafan.AI you can integrate a shop-now functionality in videos and turn inspiration into purchase.

The way it works

1

Object recognition

Our machine learning tool will firstly analyse the objects that are featured in your photos or videos

Machine learning

Computer vision

2

Search

The algorithm connects the recognized items with advertiser's retail products

3

Brand safety

Before generating the widget our engine clears for any negative or damaging content

Text analysis

Tonality analysis

4

Widget integration

The expandable widget appears either at the bottom or at the side of the screen

Jacket
River Island
Pants
Pull&bear
Glasses
Max Mara
Shoes
Asos Design
River Island
$122.44
Pull&bear
$18.68
Max Mara
$227.82
Asos Design
$32.81

Orange is not the New Black. Black will always be the our color jet setter.

Fashion changes with the changing weather, but don't be fooled- even in the sun, before it gets far too hot in the summer, you can still glamour in your black outfit.

Sarafan LAB

Sarafan LAB engineers have over 6 years in creating new products on the base of AI. Over the years, Sarafan LAB has developed partnership projects with world-renowned names and leaders within the tech industry. The team is always excited to take on new projects, no matter how difficult!

See more

We help businesses thrive

Publishers

Make your content work to your advantage - enrich every photo and video with an interactive digital advertisement and start earning money today. Use Sarafan Ad formats to make your content more inspiring for your audience and more profitable for your advertisers.

Learn more

Our partners

and more

By using our site you agree with our  Privacy Policy×